American Girl

Does anyone remember American Girl dolls, did anyone read their books? I bet most of the girls reading this do, but the boys probably don't. The American Girl doll target market, are girls anywhere in age from 6-ish to 12, and than they become collectors items. I know from personal experience that Kaya, Caroline, and Molly were my favorite dolls, I read over their books again and again imagining I was on their adventure too. I was the target market for this toy, young girl that would read books before bed. But unlike most toys these dolls incorporate history into fun, the idea is to make children learn without knowing they are learning.

Each of the books was based on some historical facts while the stories were embellished. Each doll is dressed in true historical fashion based on the era they are from. Kaya, a Native American from 1764, Caroline an 1812 sailor, and Molly a WWII witness. Each doll has a six book series, where they take us on their amazing adventures. American girl dolls are not the only product American Girl corporation has made, in the past years they have developed a line of baby dolls as well as a way to design a look alike doll.
American Girl Dolls specifically have books, clothing, furniture and accessories. The company makes a magazine that is published monthly as well as a very efficient catalog mailing system.

With extensive market research as well as a market plan tailored to girls, American Girl has expended greatly. What I have not noticed is a saturation within the market, they keep developing new products and expanding on existing products. It seems to be a very simple idea but in all reality American Girl has spent any man hours and funding to come up with their strategies.